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Anti-social media : executive Twitter "engagement" and attitudes about media credibility
Porter, Michael C.; Anderson, Betsy; Nhotsavang, Mary - In: Journal of communication management : an international … 19 (2015) 3, pp. 270-287
Persistent link: https://www.econbiz.de/10011448047
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Analysis of content creation in social media by B2B companies
Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
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Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation
Jiang, Pingjun; Chia, Swee-lim - In: International journal of internet marketing and … 6 (2010) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10003938200
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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix; Holzapfel, Klaus - 2010 - 3. Aufl.
Persistent link: https://www.econbiz.de/10008667187
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Amazon.com's Orwellian nightmare : exploring apology in an online environment
Coombs, W. Timothy; Holladay, Sherry J. - In: Journal of communication management : an international … 16 (2012) 3, pp. 280-295
Persistent link: https://www.econbiz.de/10009581817
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How large companies react to negative Facebook comments
Dekay, Sam H. - In: Corporate communications : an international journal 17 (2012) 3, pp. 289-299
Persistent link: https://www.econbiz.de/10009621670
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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix; Holzapfel, Klaus - 2011 - 3. Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009547049
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Social ties and user-generated content : evidence from an online social network
Shriver, Scott K.; Nair, Harikesh; Hofstetter, Reto - 2011 - This version: August 2011
Persistent link: https://www.econbiz.de/10009269381
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Social media governance : regulatory frameworks for successful online communications
Linke, Anne; Zerfaß, Ansgar - In: Journal of communication management : an international … 17 (2013) 3, pp. 270-286
Persistent link: https://www.econbiz.de/10009788620
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Negotiating crisis in the social media environment : evolution of crises online, gaining credibility offline
Pang, Augustine; Nasrath Begam, Abdul Hassan; Chong, … - In: Corporate communications : an international journal 19 (2014) 1, pp. 96-118
Persistent link: https://www.econbiz.de/10010250504