Social media governance : regulatory frameworks for successful online communications
Anne Linke and Ansgar Zerfass
| Year of publication: |
2013
|
|---|---|
| Authors: | Linke, Anne ; Zerfaß, Ansgar |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 17.2013, 3, p. 270-286
|
| Subject: | PR | Communication management | Online communication | Social Media | Governance | Social Web | Social web | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009788620