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Can social media interaction and message features influence nonprofessional investors' perceptions of firms?
Kipp, Peter C.; Zhang, Yibo; Tadesse, Amanuel F. - In: The journal of information systems : JIS ; a semiannual … 33 (2019) 2, pp. 77-98
Persistent link: https://www.econbiz.de/10012129102
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Is there still a PR problem online? : exploring the effects of different sources and crisis response strategies in online crisis communication via social media
Kim, Young; Park, Hyojung - In: Corporate reputation review : an international journal 20 (2017) 1, pp. 76-104
Persistent link: https://www.econbiz.de/10011736146
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Online communication in Spanish destination marketing organizations : the view of practitioners
Fernández-Cavia, José; Marchiori, Elena; Tang, CH; … - In: Journal of vacation marketing : an international journal 23 (2017) 3, pp. 264-273
Persistent link: https://www.econbiz.de/10011773066
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Victims or conspirators? : understanding a hot-issue public's online reactions to a victim cluster crisis
Krishna, Arunima; Vibber, Kelly S. - In: Journal of communication management : an international … 21 (2017) 3, pp. 303-318
Persistent link: https://www.econbiz.de/10011776366
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Hospital marketing and communications via social media
Smith, Katherine Taken - In: Services marketing quarterly 38 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
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Effects of Twitter, communication styles on consumers' brand personality perceptions, attitudes and purchase intentions
Zhang, Xiaochen Angela - In: International journal of internet marketing and … 11 (2017) 2, pp. 158-182
Persistent link: https://www.econbiz.de/10011741658
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The linguistics of social media : communication of emotions and values in sport
Lee, Christopher; Kahle, Lynn R. - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10011635480
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Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni; Dann, Stephen - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
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What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal; Milne, George R.; Brown, Brian P.; Assaf, … - In: Industrial marketing management : the international … 62 (2017), pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
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Drawing from available means : assessing the rhetorical dimensions of Facebook practice
Hannah, Mark A.; Lam, Chris - In: International journal of business communication : IJBC … 54 (2017) 3, pp. 235-257
Persistent link: https://www.econbiz.de/10011707423