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Recommendation in the age of digital communication : a proposal for Business, Education, Social, Private Life Recommendation Scale (BESP-L) for human resources communication

Uçar, Baris; Solak, Gonca; Göçer, Yaşar; Arslan, Nevzat - In: Journal of HRM - human resource management 25 (2022) 2, pp. 1-12

Persistent link: https://www.econbiz.de/10014253825

A Communications View of Web Page Perception

Singh, Surendra; Dalal, Nikunj; Mishra, Sanjay; Patil, Vivek - 2016

This paper develops a model to measure people’s perception of web pages based on the premise that the World Wide Web is a persuasive technology intentionally designed to change a person’s attitudes and behaviors. The model, derived from the persuasion literature, particularly appraisal...

Persistent link: https://www.econbiz.de/10014127870

Changing Banner Ad Executions on the Web : Impact on Clickthroughs and Communications Outcomes

Chatterjee, Patrali - 2006

communication outcomes. We investigate the effect of level of repetition to banner ads, same and varying ad executions and consumer …

Persistent link: https://www.econbiz.de/10014058536

Social Media for Cultural Communication : A Critical Investigation of Museums’ Instagram Practices

Amanatidis, Dimitrios; Mylona, Ifigeneia; Mamalis, Spyridon - 2020

. Specifically, the study focuses on examining the use of Instagram by museum communication professionals and aims at carrying out a … response to this type of communication.Methods: A list of all archaeological museums in Greece was obtained and related …

Persistent link: https://www.econbiz.de/10014090158

Revisiting trust in the digital era : the interplay of online trust and online dialogic communication from the practitioners' perspective

Tong, Suk Chong; Chan, Fong Yee - In: Journal of communication management 26 (2022) 3, pp. 271-293

Persistent link: https://www.econbiz.de/10013384899

Pride or empathy? : exploring effective CSR communication strategies on social media

He, Zeya; Liu, Qing; Ferns, Bo H.; Countryman, Cary C. - In: International journal of contemporary hospitality management 34 (2022) 8, pp. 2989-3007

Persistent link: https://www.econbiz.de/10013412841

Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication

McGrath, Helen; O'Toole, Thomas; Drummond, Conor - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1601-1606

Persistent link: https://www.econbiz.de/10014314173

Special issue: social media in business-to-business interaction, engagement, co-creation, and communication

McGrath, Helen (ed.); O'Toole, Thomas (ed.); … - 2023

Persistent link: https://www.econbiz.de/10014314174

Assessing the impacts of internal communication : employer branding and human resources

Fernandes, Raquel; Sousa, Bruno; Fonseca, Manuel; … - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-13

purpose of this manuscript was to examine the relationship between the Digital Communication of companies and their Employer … whom are responsible for the Digital Communication of their organizations, were performed. With the analysis of the data … do not feel emotionally more connected with the organization through the Digital Communication practiced by it. With this …

Persistent link: https://www.econbiz.de/10014319300

Resilience Messaging : The Effect of Governors’ Social Media Communications on Community Compliance during a Public Health Crisis

Mousavi, Reza; Gu, Bin - 2023

When managing major disasters, authorities may ask residents to comply with certain guidelines that change community members’ daily routines. In these situations, authorities often appeal to resilience, which refers to the ability to recover from challenges.In this study, we examine whether...

Persistent link: https://www.econbiz.de/10014360150