Pride or empathy? : exploring effective CSR communication strategies on social media
Year of publication: |
2022
|
---|---|
Authors: | He, Zeya ; Liu, Qing ; Ferns, Bo H. ; Countryman, Cary C. |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 8, p. 2989-3007
|
Subject: | Consumer behavior | CSR communication | Empathy | Message framing | Pride | Social media marketing | Deregulierung | Deregulation | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations | Emotion | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
-
Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages
Amabile, Sara, (2022)
-
Achieving consumer trust on Twitter via CSR communication
Kollat, Jana, (2017)
-
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas, (2022)
- More ...
-
To book or not to book : the role of hotel web site heuristics
Phelan, Kelly Virginia, (2011)
-
To book or not to book: the role of hotel web site heuristics
Phelan, Kelly Virginia, (2011)
-
Controller: a viable career for hospitality students
Countryman, Cary C., (2005)
- More ...