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Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company

Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205

Persistent link: https://www.econbiz.de/10011746024

Exploring interactive communication using social media

Zhang, Chrystal B.; Lin, Yi Hsin - In: The service industries journal 35 (2015) 11/12, pp. 670-693

Persistent link: https://www.econbiz.de/10011401815

Perspectives on the potential for social media to improve communication in small business-bank relationships

Durkin, Mark; McGowan, Pauric; Murray, Lisa - In: The international journal of entrepreneurship and innovation 15 (2014) 4, pp. 251-264

Persistent link: https://www.econbiz.de/10010469237

Digital marketing communication from the perspective of individual consumers : a cross-country comparison

Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220

Objective: The main objective of this article is to identify social media (SM) usage in communication between … researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …

Persistent link: https://www.econbiz.de/10012515788

Social media for cultural communication : a critical investigation of museums' Instagram practices

Amanatidis, Dimitrios; Mylona, Ifigeneia; Mamalis, Spyridon - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 2, pp. 38-44

Persistent link: https://www.econbiz.de/10012269030

Taxonomy of Facebook messages in business-to-consumer communications : what really works?

Kwok, Linchi; Yu, Bei - In: Tourism and hospitality research : the surrey quarterly … 16 (2016) 4, pp. 311-328

Persistent link: https://www.econbiz.de/10011628837

The never-ending story : discursive legitimation in social media dialogue

Glozer, Sarah; Caruana, Robert; Hibbert, Sally A. - In: Organization studies : an international … 40 (2019) 5, pp. 625-650

Persistent link: https://www.econbiz.de/10012010333

Social media and constructing the digital identity of organizations : bibliometric analysis

Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56

Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...

Persistent link: https://www.econbiz.de/10014490267

Study abroad information in the new media

Teng, Shasha; Kok Wei Khong; Chong, Alain Yee Loong - In: Journal of marketing for higher education 25 (2015) 2, pp. 263-286

Persistent link: https://www.econbiz.de/10011497298

The contemporary film public relations' ecosystem in India : from stars to stories

Ramesh, Aishwarya; Jaggi, Ruchi Kher - In: International journal of Indian culture and business … 25 (2022) 1, pp. 17-37

Persistent link: https://www.econbiz.de/10012940083