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Consumers' willingness to pay for corporate social responsibility : theory and evidence
Narayanan, Sajith; Singh, Guru Ashish - In: International journal of consumer studies 47 (2023) 6, pp. 2212-2244
Persistent link: https://www.econbiz.de/10014427274
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Device-mediated customer behaviour on the internet : a systematic literature review
Wolf, Lukas - In: International journal of consumer studies 47 (2023) 6, pp. 2270-2304
Persistent link: https://www.econbiz.de/10014427281
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Exploring online customer experience : a systematic literature review and research agenda
Kacprzak, Agnieszka; Hensel, Przemysław - In: International journal of consumer studies 47 (2023) 6, pp. 2583-2608
Persistent link: https://www.econbiz.de/10014427348
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Consumer cynicism : interdisciplinary hybrid review and research agenda
Indibara, Indirah; Halder, Deepa; Varshney, Sanjeev - In: International journal of consumer studies 47 (2023) 6, pp. 2724-2746
Persistent link: https://www.econbiz.de/10014427358
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Fuzzy-set qualitative comparative analysis in consumer research : a systematic literature review
Diwanji, Vaibhav Shwetangbhai - In: International journal of consumer studies 47 (2023) 6, pp. 2767-2789
Persistent link: https://www.econbiz.de/10014427396
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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Craft beer : a systematic literature review and research agenda
Nave, Edgar; Duarte, Paulo; Rodrigues, Ricardo Gouveia; … - In: International journal of wine business research 34 (2022) 2, pp. 278-307
Persistent link: https://www.econbiz.de/10013361903
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Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 2, pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
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A systematic review and bibliometric analysis of the dark side of customer behavior : an integrative customer incivility framework
Lages, Cristiana R.; Perez-Vega, Rodrigo; … - In: Journal of business research : JBR 161 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014288831
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Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.; Sarstedt, Marko; Menidjel, Choukri; … - In: Psychology & marketing 40 (2023) 6, pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736