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Measuring service quality in Ghana : a crossvergence cultural perspective

Yalley, Andrews A.; Agyapong, Gloria Kakrabah-Quarshie - In: Journal of financial services marketing : JFSM 22 (2017) 2, pp. 43-53

Persistent link: https://www.econbiz.de/10011752995

The influence of public university library service quality and library brand image on user loyalty

Twum, Kojo Kakra; Yalley, Andrews Agya; Agyapong, … - In: International review on public and non-profit marketing 18 (2021) 2, pp. 207-227

Persistent link: https://www.econbiz.de/10012545525

Sales-orientation and customer-orientation on performance of direct sales executives of Fidelity Bank, Ghana

Adusei, Charles; Tweneboah-Koduah, Isaac; Agyapong, … - In: International journal of finance & banking studies : JJFBS 9 (2020) 4, pp. 70-86

Persistent link: https://www.econbiz.de/10012588153

Internal marketing communications in Ghana's public sector : conceptualisations and extension

Agyapong, Gloria Kakrabah-Quarshie; Ofori, Daniel; … - In: Public Sector Marketing Communications Volume I : …, (pp. 99-122). 2022

Persistent link: https://www.econbiz.de/10013415077

Trade fairs and exhibitions in the Ghanaian public sector : meaning, relevance, and requirements

Agyapong, Gloria Kakrabah-Quarshie; Light, Osman; Twum, … - In: Public Sector Marketing Communications Volume I : …, (pp. 177-197). 2022

Persistent link: https://www.econbiz.de/10013415092

Marketing communications during a pandemic : perspective from a developing country

Agyapong, Gloria Kakrabah-Quarshie - In: Marketing Communications and Brand Development in …, (pp. 109-129). 2022

Persistent link: https://www.econbiz.de/10013280190

Public service advertising and celebrity endorsement in Ghana

Appiah-Nimo, Christina; Ofori, Daniel; Agyapong, Gloria … - In: Public Sector Marketing Communications, Volume II : …, (pp. 21-41). 2023

Persistent link: https://www.econbiz.de/10014289780

Financial literacy, access to digital finance and performance of SMEs : evidence From Central region of Ghana

Frimpong, Stephanie Efua; Agyapong, Gloria Kakrabah-Quarshie - In: Cogent economics & finance 10 (2022) 1, pp. 1-21

This paper expands on financial literacy, access to digital finance, and SME performance in the Central Region of Ghana. First, the study analysed SMEs’ digital platform knowledge and utilisation. It examined the relationship between financial literacy, access to digital finance, and SME...

Persistent link: https://www.econbiz.de/10013373068

Counterfeiting and piracy : the role of IT : the case of the Ghanaian and Nigerian fashion and beauty industry

Twumasi, Yaa Amponsah; Ofori Amanfo, Joshua - In: Handbook of research on managing information systems in …, (pp. 209-226). 2020

Persistent link: https://www.econbiz.de/10012241420

Enablers and inhibitors of merchant adoption of mobile payments : a developing country perspective

Afeti, Eunice Yeboah; Ofori Amanfo, Joshua - In: Handbook of research on managing information systems in …, (pp. 227-250). 2020

Persistent link: https://www.econbiz.de/10012241422