Measuring service quality in Ghana : a crossvergence cultural perspective
Year of publication: |
June 2017
|
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Authors: | Yalley, Andrews A. ; Agyapong, Gloria Kakrabah-Quarshie |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 22.2017, 2, p. 43-53
|
Subject: | Service quality | SERVPERF and PAKSERV | Crossvergence culture | Divergence and convergence culture | GhanQual | Dienstleistungsqualität | Ghana | Kulturelle Identität | Cultural identity | Kultur | Culture | Unternehmenskultur | Corporate culture | Kundenzufriedenheit | Customer satisfaction |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1057/s41264-017-0021-x [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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