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A firm's role in the marketplace and the relative importance of market orientation and relationship marketing orientation

Tse, Alan C.B.; Sin, Leo Y.M.; Yau, Oliver H.M.; Lee, … - In: European Journal of Marketing 38 (2004) 9/10, pp. 1158-1172

appropriate strategies to use. Using firms sampled from China, it was found that market‐oriented and relationship marketing …

Persistent link: https://www.econbiz.de/10014722199

Attributions on dissatisfying service encounters

Poon, Patrick S.; Hui, Michael K.; Au, Kevin - In: European Journal of Marketing 38 (2004) 11/12, pp. 1527-1540

Based on the proposition that deprivation of control is a key instigator of attribution thoughts, this study explores cross‐national variations in consumers' formation and consequences of attributions on dissatisfying service encounters. We hypothesize that variations in the stage of economic...

Persistent link: https://www.econbiz.de/10014722218

The roles of xinyong and guanxi in Chinese relationship marketing

Leung, T.K.P.; Lai, Kee‐hung; Chan, Ricky Y.K.; Wong, Y.H. - In: European Journal of Marketing 39 (2005) 5/6, pp. 528-559

Purpose – This study incorporates two Chinese cultural variables guanxi (personal relationship) and xinyong (personal trust) with other relational variables that are well defined in the west, i.e. supplier competence, commitment, conflict handling and satisfaction to see how they generate...

Persistent link: https://www.econbiz.de/10014722251

Managing information diffusion in internet marketing

Wong, Y.H.; Chan, Ricky Y.K.; Leung, T.K.P. - In: European Journal of Marketing 39 (2005) 7/8, pp. 926-946

Purpose – Information has created a new segment of knowledgeable customers. Marketers should pay attention to the reversed information sharing by this active group of customers. The major aims of this article are to provide the results of an in‐depth investigation of the relationship between...

Persistent link: https://www.econbiz.de/10014722271

Assessing the impact of culture on relationship creation and network formation in emerging Asian markets

Fletcher, Richard; Fang, Tony - In: European Journal of Marketing 40 (2006) 3/4, pp. 430-446

Purpose – The purpose of this article is to develop an alternative approach to researching the impact of culture on relationship creation and network formation in Asian markets. Design/methodology/approach – A conceptual approach is taken. Findings – The paper has argued that in Asian...

Persistent link: https://www.econbiz.de/10014722320

Business communication in interactions between Mainland Chinese and Western firms through Hong Kong Chinese intermediaries

Trimarchi, Michael; Liesch, Peter W. - In: European Journal of Marketing 40 (2006) 11/12, pp. 1210-1235

increasingly attractive manufactures from Mainland China, Hong Kong intermediaries will remain fundamentally important even though …

Persistent link: https://www.econbiz.de/10014722366

British consumers' evaluations of US versus Chinese goods

Leonidou, Leonidas C.; Palihawadana, Dayananda; Talias, … - In: European Journal of Marketing 41 (2007) 7/8, pp. 786-820

Purpose – The article aims to identify differences in consumers' evaluations of goods made in either the USA or China … China, at five different levels of analysis, and in six different categories of product cues. Using confirmatory factor … products manufactured by two major actors in the international trade arena (USA and China), as these are perceived by consumers …

Persistent link: https://www.econbiz.de/10014722420

Developing a scale for stakeholder orientation

Yau, Oliver H.M.; Chow, Raymond P.M.; Sin, Leo Y.M.; … - In: European Journal of Marketing 41 (2007) 11/12, pp. 1306-1327

by attempting to construct and validate the StkO scale developed in China. Design/methodology/approach – Given the … commercial cities of Mainland China with a response rate of 25 percent. Both item analysis and split‐half method were used to …

Persistent link: https://www.econbiz.de/10014722445

Cronyism

Leung, T.K.P.; Heung, Vincent C.S.; Wong, Y.H. - In: European Journal of Marketing 42 (2008) 1/2, pp. 23-34

‐giving. In China, an old friend is a supporter and therefore a foreign business should not openly criticize his Chinese … counterpart. Frequent visits to China must be maintained. Practical implications – A foreign businessman needs to understand the …

Persistent link: https://www.econbiz.de/10014722459

Consumption attitudes and adoption of new consumer products: a contingency approach

Wang, Guangping; Dou, Wenyu; Zhou, Nan - In: European Journal of Marketing 42 (2008) 1/2, pp. 238-254

Purpose – The purpose of this paper is to further current understanding of the relationship between consumption attitudes and new product adoption and how the relationship may be contingent upon consumers' other characteristics. Design/methodology/approach – Following a contingency...

Persistent link: https://www.econbiz.de/10014722469