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Longing for the past and embracing the new : does nostalgia increase new product adoption?
Zhou, Kun; Ye, Xiaoyin; Ye, Jun - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 477-498
Persistent link: https://www.econbiz.de/10012793460
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A linear programming method based on an improved score function for interval-valued intuitionistic fuzzy multicriteria decision making
Ye, Jun - In: The engineering economist : a journal devoted to the … 58 (2013) 3, pp. 179-188
Persistent link: https://www.econbiz.de/10010127865
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Numerical or verbal Information : the effect of comparative information in social comparison on prosocial behavior
Ye, Jun; Zhou, Kun; Chen, Rui - In: Journal of business research : JBR 124 (2021), pp. 198-211
Persistent link: https://www.econbiz.de/10012493849
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Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities
Hanson, Sara; Jiang, Lan; Ye, Jun; Murthy, Nagesh - In: The journal of brand management : an international journal 26 (2019) 1, pp. 21-34
Persistent link: https://www.econbiz.de/10012060037
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The long-term impact of service empathy and responsiveness on customer satisfaction and profitability : a longitudinal investigation in a healthcare context
Ye, Jun; Dong, Beibei; Lee, Ju-Yeon - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 551-564
Persistent link: https://www.econbiz.de/10011780865
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The effect of the synchrony experience on product evaluation
Ye, Xiaoyin; Guo, Zhaoyang; Ye, Jun - In: Journal of business research : JBR 108 (2020), pp. 247-258
Persistent link: https://www.econbiz.de/10012175311
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The effect of the physical versus mental presence of a high-powered person on consumers' healthy food choices
Huang, Yunzhi; Xie, Yi; Ye, Jun - In: Journal of consumer behaviour 22 (2023) 3, pp. 632-645
Persistent link: https://www.econbiz.de/10014326195
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Role of music tempo in choosing from large and small choice sets : insights from functional magnetic resonance imaging (fMRI)
Zhang, Kaijun; Liu, Hongkun; Ye, Jun - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 633-652
Persistent link: https://www.econbiz.de/10014458456
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To respond or not to respond? : the reviewer- and review content-related influencers on managerial response decision towards customer reviews
Wu, Jiajun; Ye, Jun; Zhou, Kun; Chen, Liwei - In: International journal of hospitality management 114 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014439944
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The impact of user innovator mindset on feedback volume, feedback diversity and new product development performance
Wu, Jiajun; O'Hern, Matthew; Ye, Jun - In: European journal of innovation management 26 (2023) 4, pp. 933-953
Persistent link: https://www.econbiz.de/10014292994