This book provides an overview of how digital players create, exchange and capture value thanks to digital technologies. It describes the key characteristics of various digital business models using different business archetypes. Each chapter is illustrated with examples or mini-case studies and...

A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business...

Cet article a pour objet de montrer la manière dont le modèle 4C développé par Miller et Le Breton Miller (2010) complète l'approche de la stratégie par le business model. L'approche par le business model permet d'appréhender la stratégie à un niveau intermédiaire entre les grandes...

This paper examines the discursive mise-en-sens (Corvellec & Risberg, 2007) tactics civil society organizations (CSOs) use to influence strategic development of companies. Drawing on the case study of Suez- Environment, a major water distribution company in the world, we show that CSOs can play...

With the emergence of the NGOs in our globalized economies, large companies developdiverse types of corporate-NGO partnerships (CNPs). Some researchers raised interrogations on their strategic issues. In our thesis, we study the CNPs specific contribution to the evolution of large companies’...