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Competitive position, managerial ties, and profitability of foreign firms in China : an interactive perspective

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Manage for profit, not for share : a guide to greater profitability in highly contested markets

Simon, Hermann; Bilstein, Frank F.; Luby, Frank - 2006

Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices...

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