An effective pricing framework in a competitive industry : management processes and implementation guidelines
Year of publication: |
2011
|
---|---|
Authors: | Hwang, Bang-ning ; Tsai, Jack ; Yu, Hsiao-cheng ; Chang, Shih-chi |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 10.2011, 3, p. 231-243
|
Subject: | Preismanagement | Pricing strategy | Prognoseverfahren | Forecasting model | Rentabilität | Profitability | Wettbewerbsstrategie | Competitive strategy |
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