Staples, Aaron J.; Howard, Philip H.; Conner, David S.; … - In: Journal of wine economics 18 (2023) 4, pp. 286-301
Hard cider is a sector of a maturing craft beverage industry that continues to experience growth in the United States. Cider is also experiencing challenges, however, such as competition from other alcohol markets, changing consumer preferences, the supply chain, and inflationary pressures....