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An Exploration of Branding in Industrial Markets
McDowell Mudambi, Susan; Doyle, Peter; Wong, Veronica - In: Industrial marketing management : the international … 26 (1997) 5, pp. 433-446
Persistent link: https://www.econbiz.de/10006313137
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Business Performance: Setting Business Objectives and Measuring Performance
Doyle, Peter - In: European management journal : publ. twice a year for … 12 (1994) 2, pp. 123-132
Persistent link: https://www.econbiz.de/10006339532
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From Inflation to Growth : Eight Years of Transition
Christoffersen, Peter - 2006
This paper reexamines growth in transition using panel data to 1997. It suggests that output has been strongly affected by export market growth; that inflation has been associated with weaker output only above a threshold inflation rate; that structural reform has been associated with weaker...
Persistent link: https://www.econbiz.de/10012782214
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Innovation in marketing
Doyle, Peter (contributor) - 1998
Persistent link: https://www.econbiz.de/10004377739
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Disinflation in transition, 1993 - 97
Cottarelli, Carlo; Doyle, Peter - 1999
Persistent link: https://www.econbiz.de/10004776176
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Marketing management and strategy
Doyle, Peter - 2006 - 4. ed.
Persistent link: https://www.econbiz.de/10004806806
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Analytical marketing management
Doyle, Peter (contributor) - 1974
Persistent link: https://www.econbiz.de/10004655866
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From inflation to growth Eight years of transition
Christoffersen, Peter; Doyle, Peter - In: The economics of transition 8 (2000) 2, pp. 421-452
Persistent link: https://www.econbiz.de/10007241879
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Market orientation and quasi-integration: Adding value through relationships
Mason, Katy; Doyle, Peter; Wong, Veronica - In: Industrial marketing management : the international … 35 (2006) 2, pp. 140-155
Persistent link: https://www.econbiz.de/10006229271
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Marketing in the new millennium
Doyle, Peter - In: European journal of marketing : EJM 29 (1995) 13, pp. 23-41
Persistent link: https://www.econbiz.de/10006102719