Corciolani, Matteo; Grayson, Kent; Humphreys, Ashlee - In: European Journal of Marketing 54 (2020) 3, pp. 478-510
Purpose: Cultural intermediaries define the standards many consumers use when evaluating cultural products. Yet, little research has focused on whether cultural intermediaries may systematically differ from each other with regard to the standards they emphasize. The purpose of this paper is to...