. Effect Against Buy Consumer Interests, 5. Effect of brand Awareness To Buy Consumer Interests, 6. Influence of Celebrity … Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this … Brand Awareness. This research was conducted in Indonesia precisely in Jakarta, Bogor, Depok, Tangerang, and Bekasi with …

Chapter 1. Introduction -- Chapter 2. Conceptualising influencer, brand, and audience relationships on social media … platforms -- Chapter 3. The effect of social media influencers on customers' perceived brand value, brand influencer, and … Effect of Brand Virtual Influencers Endorsement on Consumer Purchase Intention -- Chapter 7. Play or attack: Identity in the …

impact on consumers' perceptions of psychological ownership, brand trust and brand attitude. Notably, the customer …'s psychological ownership, brand trust, and brand attitude significantly mediate celebrity endorsement and luxury brand purchase …, brand trust, and brand attitude) that can significantly enhance customer's confidence and purchase intentions of luxury …