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strategy and innovation literature. While business strategy types moderate the proposed relationships, the only one that is … uniform across all five types of firms is the positive, strong, and significant customer orientation-innovation capability …, customer-focused resources, and innovation capabilities to generate the best financial performance outcomes for their firms. …
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The main goal of this article is to analyze the role that competitive advantage takes on the relationship between entrepreneurial orientation, resources and capabilities, and export performance of Portuguese small and medium enterprises exporting footwear industry. Additionally this research has...
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