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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
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Consumer behaviour : applications in marketing
East, Robert; Wright, Malcolm; Vanhuele, Marc - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003556543
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Verbraucherpanel : Informationen als Grundlage für Marketingentscheidungen im Einzelhandel
Weissman, Arnold - 1983
Persistent link: https://www.econbiz.de/10013378474
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Panelinformation und Marketing-Entscheidung
Sedlmeyer, Karl-Josef - 1983
Persistent link: https://www.econbiz.de/10013378475
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The Marketing-Sales-Finance Triangle : An Empirical Investigation of Finance-Related Interactions & Managerial Challenges among Marketing, Sales, and Finance Actors
Weissbrich, Dirk - 2009
Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk … Weissbrich identifies and describes eight key interaction fields and decision areas. Dr. Dirk Weissbrich finished his doctoral … degree under the supervision of Harley Krohmer, Chair of the Marketing Department, University of Bern, Switzerland. He now …
Persistent link: https://www.econbiz.de/10013521272
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Garantien als Marketinginstrument : Wirkungs- und Entscheidungsanalyse
Grunwald, Guido - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009722555