competence primacy popularizes in the early work but warmth becomes more influential recently. Second, they identify and discuss … intelligence and warmth-as-competence strategy at meso-level, and brand personality and the brand animal logo at micro level … marketing from macro (the country of origin), meso- (corporate image) and micro (service providers, brands, advertising and …

Competence and sociability (warmth) are fundamental dimensions of social judgment in organizations. However, these …) we investigated the effects of reward interdependence on the preference for sociability versus competence. We predicted … value competence more. Study 1 surveyed working adults who were in actual work groups and found that those who worked in …