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Social media and social media tools have improved rapidly and started to influence society especially in recent years. This influence has forced businesses to revolutionize their communication with the external environment. The fact that Web 2.0 has an influence on consumer behavior, and that it...
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Krisenkommunikation am Beispiel der Coca-Cola-Krise -- Zeitgemäße Krisenkommunikation -- Krisenmanagement in den Entwicklungsphasen -- How … Krisen, Krisenkommunikation und Krisenmanagement How to – Gelungene Krisenkommunikation How not to – Klassische Krisenfälle …
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