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Influencing behavior change through corporate social marketing : evidence from Ghana
Tweneboah-Koduah, Ernest Yaw; Coffie, Isaac Sewornu - In: Journal of nonprofit & public sector marketing 36 (2024) 2, pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
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Improving local rice consumption in Sub-Saharan Africa through social marketing : evidence from Ghana
Coffie, Isaac Sewornu; Tweneboah-Koduah, Ernest Yaw; … - In: International review on public and non-profit marketing 21 (2024) 1, pp. 177-196
Persistent link: https://www.econbiz.de/10014501197
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The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda; Odoom, Raphael; Mahmoud, Mahmoud Abdulai; … - In: The journal of brand management : an international journal 30 (2023) 4, pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
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Green marketing mix and repurchase intention : the role of green knowledge
Mahmoud, Mahmoud Abdulai; Seidu, Alimatu Sadia; … - In: African journal of economic and management studies 15 (2024) 3, pp. 501-518
Persistent link: https://www.econbiz.de/10015064590
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Social marketing : using stages of change model to assess HIV/AIDS testing intentions among university students in Ghana
Tweneboah-Koduah, Ernest Yaw - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 208-225
Persistent link: https://www.econbiz.de/10010490404
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Political marketing strategies in Africa : expert opinions of recent political elections in Ghana
Hinson, Robert; Tweneboah-Koduah, Ernest Yaw - In: Journal of African business 11 (2010) 2, pp. 201-218
Persistent link: https://www.econbiz.de/10008702028
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Behavioral change communications on malaria prevention in Ghana
Tweneboah-Koduah, Ernest Yaw; Braimah, Mahama; Otuo, … - In: Health marketing quarterly 29 (2012) 2, pp. 130-145
Persistent link: https://www.econbiz.de/10009572289
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Social marketing on AIDS : using transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana
Tweneboah-Koduah, Ernest Yaw; Owusu-Frimpong, Nana - In: International journal of nonprofit & voluntary sector … 18 (2013) 4, pp. 241-260
Persistent link: https://www.econbiz.de/10010439322
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Impact of customization and innovation on hospitality firms' performance
Tweneboah-Koduah, Ernest Yaw; Anning-Dorson, Thomas; … - In: Journal of hospitality marketing & management 29 (2020) 1, pp. 106-120
Persistent link: https://www.econbiz.de/10012256120
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Determinants of customer switching behaviour : evidence from the non-bank financial institutions in Ghana
Tweneboah-Koduah, Ernest Yaw; Mann, Victoria; Quaye, … - In: International journal of services, economics and management 8 (2017) 4, pp. 268-286
Persistent link: https://www.econbiz.de/10011971804