Die Autoren Bernd Blessin und Alexander Wick halten am bewahrten Ziel fest, einen Überblick über die wichtigsten Ansätze und Befunde der Führungsforschung zu geben und sie kritisch zu kommentieren. Sie bringen dabei die grundlegenden Gedanken und Ausführungen von Oswald Neuberger...

Bread is bought from the baker on the street corner, the used car is available from the dealer downtown, and the kitchen accessories from the teleshopping channel are ordered by phone. Selling the goods was easy for companies because of the focus on a single sales channel - so-called...

The distribution channels in the pharmaceutical industry have remained constant for several decades. However, in the course of digitalization and the new possibilities that come with it, this industry is not immune to the development of new distribution channels and to the question of whether...

The changing digital world has created new opportunities for pharmaceutical companies to explore new ways of delivering information and using platforms to deliver information more efficiently. Face-to-face interaction has been incorporated into the communication between the company...

This study focuses on the effect of multichannel marketing communication in retail pharmacies to establish customer satisfaction in a world experiencing the digitalization of health sectors. The objective of the study is to understand customer acquisition and retention practices, the role of...