Strategy of multi-channel marketing as a success factor for the pharmaceutical market
Year of publication: |
2021
|
---|---|
Authors: | Wick, Alexander |
Publisher: |
[S.l.] : SSRN |
Subject: | Erfolgsfaktor | Success factor | Pharmaindustrie | Pharmaceutical industry | Vertriebsweg | Distribution channel | Arzneimittel | Pharmaceuticals | Arzneimittelmarkt | Pharmaceutical market | Marketingmanagement | Marketing management |
Extent: | 1 Online-Ressource (9 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Alexander, Wick, Lumbomira Strazovska ISSN 1898-8431 Humanum International Social and Humanities Studies Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 1, 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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