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What's the problem? : how crowdsourcing and text-mining may contribute to the understanding of unprecedented problems such as COVID-19
Wahl, Julian; Füller, Johann; Hutter, Katja - In: R & D management 52 (2022) 2, pp. 427-446
Persistent link: https://www.econbiz.de/10013163149
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How AI-supported searches through other perspectives affect ideation outcomes
Wahl, Julian; Hutter, Katja; Füller, Johann - In: International journal of innovation management : IJIM 26 (2022) 9, pp. 1-24
Persistent link: https://www.econbiz.de/10014384109
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How AI revolutionizes innovation management - perceptions and implementation preferences of AI-based innovators
Füller, Johann; Hutter, Katja; Wahl, Julian; Bilgram, … - In: Technological forecasting & social change : an … 178 (2022), pp. 1-22
Persistent link: https://www.econbiz.de/10013349083
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AI-Assisted Searching Through Crowdsourced Solution Space
Wahl, Julian; Füller, Johann; Hutter, Katja - In: Marketing Review St.Gallen 39 (2022) 6, pp. 30-38
In crowdsourcing contests, managers have to process hundreds of potential solutions on different topics and from different perspectives. This is resource-intensive, and the cognitive limits of humans are quickly exceeded. Applying contemporary AI-based language models is a promising way to help...
Persistent link: https://www.econbiz.de/10014423981
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Ideenwettbewerbe als innovatives Markenbindungsinstrument
Hutter, Katja; Hautz, Julia; Füller, Johann; Matzler, Kurt - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 4, pp. 26-34
Persistent link: https://www.econbiz.de/10003995482
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Why co-creation experience matters? : creative experience and its impact on the quantity and quality of creative contributions
Füller, Johann; Hutter, Katja; Faullant, Rita - In: R & D management 41 (2011) 3, pp. 259-273
Persistent link: https://www.econbiz.de/10009230095
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"Im Spiel liegt die Wahrheit" : Games zur Insight-Generierung
Füller, Johann; Hutter, Katja - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 2, pp. 26-32
Persistent link: https://www.econbiz.de/10009533313
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Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann; Matzler, Kurt; Hutter, Katja; Hautz, Julia - In: Creativity and innovation management 21 (2012) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
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Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation
Füller, Johann; Hutter, Katja; Fries, Mirijam - In: Interdisciplinary approaches to product design, …, (pp. 137-159). 2012
Persistent link: https://www.econbiz.de/10009628428
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The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja; Hautz, Julia; Dennhardt, Severin; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 342-351
Persistent link: https://www.econbiz.de/10010224852