//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Being informed or getting the...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Electronic Commerce
23,865
E-commerce
21,244
Social Web
20,593
Social web
20,562
Online-Marketing
13,142
Internet marketing
13,026
Theorie
11,490
Relationship marketing
11,340
Theory
11,312
Online-Handel
11,303
Beziehungsmarketing
11,302
Online retailing
11,258
Brand management
8,654
Markenführung
8,615
Internet
7,635
Brand image
7,159
Markenimage
7,127
Deutschland
6,934
USA
6,753
Germany
6,470
United States
6,452
Customer satisfaction
6,426
Kundenzufriedenheit
6,238
Einzelhandel
5,181
Retail trade
5,080
Service quality
5,055
Dienstleistungsqualität
5,003
Viral marketing
4,875
Virales Marketing
4,855
Werbewirkung
4,785
Advertising effects
4,733
Brand
4,551
Markenartikel
4,544
Advertising
4,152
Werbung
4,087
Marketingmanagement
4,042
Marketing management
4,014
Experiment
3,820
more ...
less ...
Online availability
All
Undetermined
45,453
Free
29,311
Type of publication
All
Article
85,371
Book / Working Paper
46,635
Journal
348
Other
61
Type of publication (narrower categories)
All
Article in journal
68,362
Aufsatz in Zeitschrift
68,362
Aufsatz im Buch
11,521
Book section
11,521
Graue Literatur
11,116
Non-commercial literature
11,116
Working Paper
8,940
Arbeitspapier
8,258
Hochschulschrift
4,222
research-article
2,973
Thesis
2,894
Collection of articles of several authors
2,561
Sammelwerk
2,561
Aufsatzsammlung
1,684
Case study
1,052
Fallstudie
1,052
Konferenzschrift
936
Conference paper
837
Konferenzbeitrag
837
Dissertation u.a. Prüfungsschriften
594
Lehrbuch
538
Conference proceedings
449
Textbook
439
Bibliografie enthalten
437
Bibliography included
437
Amtsdruckschrift
414
Government document
414
Ratgeber
410
Collection of articles written by one author
408
Sammlung
408
Guidebook
376
Reprint
231
Article
208
review-article
189
conceptual-paper
185
Handbook
165
Handbuch
165
review
163
Glossar enthalten
149
Glossary included
149
more ...
less ...
Language
All
English
115,313
German
14,224
Undetermined
1,804
French
543
Polish
171
Spanish
157
Italian
122
Russian
86
Swedish
50
Portuguese
37
Romanian
35
Dutch
33
Danish
29
Norwegian
24
Hungarian
18
Finnish
16
Slovak
12
Czech
9
Croatian
9
Serbian
8
Bulgarian
7
Lithuanian
7
Chinese
5
Slovenian
4
Ukrainian
4
Arabic
3
Bosnian
3
Malay (macrolanguage)
3
Kazakh
2
Multiple languages
2
Indonesian
1
Korean
1
Macedonian
1
Turkish
1
more ...
less ...
Author
All
Bauer, Hans H.
125
Han, Heesup
120
Belk, Russell W.
116
Mattila, Anna S.
112
Huber, Frank
109
Kollmann, Tobias
108
Grunert, Klaus G.
106
Phau, Ian
106
Wiedmann, Klaus-Peter
104
Dwivedi, Yogesh Kumar
96
Herrmann, Andreas
95
Skiera, Bernd
90
Lusk, Jayson L.
85
Sheth, Jagdish N.
85
Foxall, Gordon R.
84
Heinemann, Gerrit
84
Khare, Arpita
84
Walsh, Gianfranco
84
Gierl, Heribert
82
Grewal, Dhruv
81
Wirtz, Bernd W.
80
Loureiro, Sandra Maria Correia
79
Usman, Osly
79
Peitz, Martin
77
Verhoef, Peter C.
73
Ghose, Anindya
72
Septianto, Felix
72
Agarwal, Sumit
71
Spann, Martin
71
Laroche, Michel
70
Nayga, Rodolfo M.
70
Paul, Justin
70
Goldfarb, Avi
69
Bagozzi, Richard P.
68
Stavins, Joanna
67
Dennis, Charles
66
Fritz, Wolfgang
66
Pelsmacker, Patrick de
66
Chintagunta, Pradeep K.
65
Kreutzer, Ralf T.
65
more ...
less ...
Institution
All
National Bureau of Economic Research
687
Springer Fachmedien Wiesbaden
318
IGI Global
280
OECD
148
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
77
Organisation for Economic Co-operation and Development
53
Verlag Dr. Kovač
49
American Marketing Association
43
Books on Demand GmbH <Norderstedt>
42
Information Resources Management Association
39
Nomos Verlagsgesellschaft
39
World Bank Group
39
Europäische Kommission
38
Edward Elgar Publishing
36
International Energy Agency
31
Université Paris-Dauphine (Paris IX)
31
European Association of Agricultural Economists - EAAE
29
UNCTAD
28
Friedrich-Schiller-Universität Jena
26
Institut für Demoskopie Allensbach
26
Deutsche Bank <Frankfurt am Main> / Research
25
Haufe-Lexware GmbH & Co. KG
24
Springer-Verlag GmbH
24
World Bank
24
Springer Gabler <Firma>
23
Nordic Council of Ministers
22
Universität Mannheim
22
Europäische Kommission / Gemeinsame Forschungsstelle
20
EconWPA
19
INSEAD
18
Springer International Publishing
18
epubli GmbH
18
Weltwirtschaftsforum
16
HAL
15
RWTH Aachen
15
International Trade Centre
14
NET Institute
14
Peter Lang GmbH
14
Österreichisches Institut für Wirtschaftsforschung
14
Campus Verlag
13
more ...
less ...
Published in...
All
Journal of business research : JBR
2,379
Journal of retailing and consumer services
2,072
International journal of hospitality management
833
International journal of consumer studies
787
SpringerLink / Bücher
775
Psychology & marketing
766
NBER working paper series
685
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
Working paper / National Bureau of Economic Research, Inc.
567
Management science : journal of the Institute for Operations Research and the Management Sciences
517
Technological forecasting & social change : an international journal
504
NBER Working Paper
495
Tourism management : research, policies, practice
435
Asia Pacific journal of marketing and logistics
428
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
425
The journal of product & brand management
417
Journal of travel and tourism marketing
403
Journal of marketing research : JMR
400
European Journal of Marketing
398
Journal of Consumer Marketing
393
The journal of brand management : an international journal
393
European journal of marketing : EJM
388
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
379
Journal of marketing management : MM
378
Journal of retailing
376
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
362
Journal of marketing communications
362
Journal of marketing
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Electronic commerce research
351
Cogent business & management
347
Information systems research : ISR
334
Journal of international consumer marketing
334
International journal of internet marketing and advertising : IJIMA
333
Journal of consumer behaviour : an international research review
325
Journal of the Academy of Marketing Science
325
Springer eBook Collection
321
Marketing letters : a journal of research in marketing
320
Marketing intelligence & planning
315
The international review of retail, distribution and consumer research
315
more ...
less ...
Source
All
ECONIS (ZBW)
121,861
Other ZBW resources
3,827
USB Cologne (EcoSocSci)
3,554
RePEc
1,583
EconStor
991
BASE
272
USB Cologne (business full texts)
254
OLC EcoSci
55
ArchiDok
18
more ...
less ...
Showing
1
-
10
of
132,415
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
The influence of online reviews on restaurants : the roles of review valence, platform, and credibility
Lohuizen, Anne-Wil van
;
Trujillo-Barrera, Andres
- In:
Journal of agricultural & food industrial organization
18
(
2020
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012301092
Saved in:
3
Online product review, product knowledge, attitude, and online purchase behavior
Ching Seng Yap
;
Mor Yang Ong
;
Ahmad, Rizal
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011729761
Saved in:
4
The unreliability of online review mechanisms
Narciso, M.
- In:
Journal of consumer policy : consumer issues in law, …
45
(
2022
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10013441828
Saved in:
5
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
6
Crowd sourcing and e-commerce : Chinese online reviews
Sukaini, Ali Khalaf Mohammed Al
;
Zhang, Jing
- In:
Inventi impact: international trade
(
2017
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10011689036
Saved in:
7
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
8
Utilizing the platform economy effect through EWOM : does the platform matter?
Xu, Xun
;
Lee, Chieh
- In:
International journal of production economics
227
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012297462
Saved in:
9
Exploring user-generated images in online reviews of hotels
Djafarova, Elmira
;
Deluce, Brian
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
3
,
pp. 323-335
Persistent link: https://www.econbiz.de/10011929572
Saved in:
10
Helpfulness of online consumer reviews : readers' objectives and review cues
Baek, Hyunmi
;
Ahn, Joongho
;
Choi, Youngseok
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009718633
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->