Similar Search Results

Global markets and the new product development process

Yelkur, Rama; Herbig, Paul - In: Journal of Product & Brand Management 5 (1996) 6, pp. 38-47

Explains the globalization of new products with the help of a global new product development model. Attempts to provide … a framework for the new product development process, bearing in mind the increasing globalization of markets. Concludes …

Persistent link: https://www.econbiz.de/10014896465

The internationalization of the high fashion brand: the case of central London

Fernie, John; Moore, Christopher; Lawrie, Alexander; … - In: Journal of Product & Brand Management 6 (1997) 3, pp. 151-162

The globalization of fashion brands has occurred as major fashion designer houses have expanded their product ranges …

Persistent link: https://www.econbiz.de/10014896477

Standardization vs globalization: a new perspective of brand strategies

Medina, José F.; Duffy, Mike F. - In: Journal of Product & Brand Management 7 (1998) 3, pp. 223-243

This paper argues that meanings given to “standardization” and “globalization” might have created some confusion and … of globalization, standardization, adaptation and customization with the help of the AMA’s and Webster’s dictionaries … globalization may be at opposite ends of an evolutionary brand strategy process, whereas adaptation and customization are …

Persistent link: https://www.econbiz.de/10014896510

A tale of two cities: an examination of fashion designer retailing within London and New York

Fernie, John; Moore, Christopher M.; Lawrie, Alexander - In: Journal of Product & Brand Management 7 (1998) 5, pp. 366-378

The focus of this paper is two‐fold. First, it examines the growth strategies adopted by fashion design houses to transform and reposition their businesses from relatively small, niche‐market and privately‐owned companies to stock market listed conglomerates which produce fashion and...

Persistent link: https://www.econbiz.de/10014896519

The globalisation of Welsh business through the development of managerial competencies and behavioural attitudes in e‐business to e‐business

Martin, Andrew - In: Managerial Auditing Journal 17 (2002) 6, pp. 333-337

Looks at the relationship between the research on TQM models, such as the Japanese 5S and EFQM, and the practical delivery of TQM models into senior government/businesses managers who are struggling to take advantage of the global economy. Continues investigating the relationship and the...

Persistent link: https://www.econbiz.de/10014928739

Strategizing networks of power and influence: the Internet and the struggle over contested space

Conway, Steve; Combe, Ian; Crowther, David - In: Managerial Auditing Journal 18 (2003) 3, pp. 254-262

various technological means, such as surveillance, and the structuring of the virtual world through the use of portals and …

Persistent link: https://www.econbiz.de/10014928784

Taxation of e‐commerce in Hong Kong: applying UK and US experience

Noronha, Carlos; Vinten, Gerald - In: Managerial Auditing Journal 18 (2003) 9, pp. 702-709

. Problems in formulating water‐tight tax law, accounting standards for intangible assets, and coping with cross‐border fraud …

Persistent link: https://www.econbiz.de/10014928830

Ethics: toward globalization

Pomeranz, Felix - In: Managerial Auditing Journal 19 (2004) 1, pp. 8-14

The paper conveys selected Islamic perspectives on business ethics to encourage debate on the subject in the USA. The objective is to better prepare American businessmen for the ongoing shifts to global management. The regulatory climate that is currently arising is linked to the ascendancy of...

Persistent link: https://www.econbiz.de/10014928839

The impracticality of an international “one size fits all” corporate governance code of best practice

Davies, Marlene; Schlitzer, Bernadette - In: Managerial Auditing Journal 23 (2008) 6, pp. 532-544

Purpose – The purpose of this paper is to review corporate governance literature from an international perspective in terms of having a global code of corporate governance. Design/methodology/approach – Using a wide ranging literature review, the paper looks at the issue of a global...

Persistent link: https://www.econbiz.de/10014929124

Reporting on the entity′s control structure

Vanasco, Rocco R.; Skousen, Clifford R.; Verschoor, … - In: Managerial Auditing Journal 10 (1995) 6, pp. 17-48

Professional accounting associations in various countries and governmental and other quasi‐official bodies have played an important role not only in the evolution of internal control reporting on a global scale, but also in educating management, investors, financial institutions, accountants,...

Persistent link: https://www.econbiz.de/10014929495