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Blinded by science? : constructing truth and authority in early twentieth-century Virol advertisements
O'Hagan, Lauren Alex - In: History of retailing and consumption 7 (2021) 2, pp. 162-192
Persistent link: https://www.econbiz.de/10012801672
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Selling Swedish summer : the marketing of Pommac : 1920-1960
O'Hagan, Lauren Alex - In: History of retailing and consumption 8 (2022) 2, pp. 171-199
Persistent link: https://www.econbiz.de/10014251190
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All that glistens is not (green) gold : historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950-1953
O'Hagan, Lauren Alex - In: Journal of historical research in marketing 14 (2022) 3, pp. 374-398
Persistent link: https://www.econbiz.de/10013329680
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From fatigue fighter to heartburn healer : the evolving marketing of a functional beverage in Sweden
O'Hagan, Lauren Alex - In: Journal of food products marketing : innovations in … 29 (2023) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10013550341
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A breakfast revolution for mothers? : introducing Kellogg's Corn Flakes to the Swedish market : 1929-1939
O'Hagan, Lauren Alex - In: History of retailing and consumption 10 (2024) 2, pp. 133-167
Persistent link: https://www.econbiz.de/10015048038
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"Welcome to pure food city" : tracing discourses of health in the promotional publications of the Postum Cereal Company, 1920-1925
O'Hagan, Lauren Alex - In: Journal of historical research in marketing 15 (2023) 3, pp. 171-200
Persistent link: https://www.econbiz.de/10014456728