Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A road to preserving biodivers...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
22
Konsumentenverhalten
22
Beziehungsmarketing
16
Relationship marketing
16
Brand image
11
Brand management
11
Markenführung
11
Markenimage
11
Innovation
10
Firm performance
8
Unternehmenserfolg
8
Brand
7
Markenartikel
7
Marketing management
6
Marketingmanagement
6
Dienstleistungsqualität
5
Service quality
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer satisfaction
4
Kundenzufriedenheit
4
Regional cluster
4
Regionales Cluster
4
Social Web
4
Social web
4
USA
4
United States
4
Confidence
3
Innovation management
3
Innovation performance
3
Innovationsmanagement
3
KMU
3
Produktlebenszyklus
3
SME
3
Vertrauen
3
Viral marketing
3
Virales Marketing
3
Welt
3
Branche
2
Brand architecture
2
more ...
less ...
Online availability
All
Undetermined
21
Free
7
Type of publication
All
Article
56
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Working Paper
4
Arbeitspapier
3
Aufsatz im Buch
3
Book section
3
Graue Literatur
2
Non-commercial literature
2
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
53
Undetermined
9
German
1
Author
All
Eisingerich, Andreas B
53
Park, C. Whan
13
Eisingerich, Andreas
10
Kretschmer, Tobias
7
MacInnis, Deborah J.
7
Falck, Oliver
6
Heblich, Stephan
6
Merlo, Omar
6
Park, Jason Whan
6
Auh, Seigyoung
5
Bell, Simon J.
5
Foscht, Thomas
5
Liu, Yeyi
5
Seifert, Matthias
4
Tsai, Huei-Ting
4
Bhardwaj, Gunjan
3
Fritze, Martin Paul
3
Lin, Yu-Ting
3
Ren, Shengce
3
Rubera, Gaia
3
Alba, Joseph W.
2
Alvarez, Claudio
2
Benkenstein, Martin
2
Chun, HaeEun Helen
2
Duffek, Barbara
2
Fournier, Susan
2
Heinberg, Martin
2
Huang, Xuan
2
Iacobucci, Dawn
2
Kerschbaumer, René Hubert
2
Lutz, Richard J.
2
Marchand, André
2
Pol, Gratiana
2
Priester, Joseph
2
Schmitt, Bernd
2
Sun, Xiaochi
2
Astvansh, Vivek
1
Banerjee, Sourindra
1
Borah, Abhishek
1
Cao, Jia Jocelyn
1
more ...
less ...
Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of service research : JSR
6
Journal of business research : JBR
5
Journal of marketing
4
MIT sloan management review
4
Business horizons
3
Journal of international marketing
3
AMS review : official publication of the Academy of Marketing Science
2
California management review : CMR
2
Harvard-Business-Manager : das Wissen der Besten
2
Jena Economic Research Papers
2
Journal of service research
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
California management review
1
Electronic commerce research
1
Handbook of research on innovation and entrepreneurship
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Industry and Innovation
1
Industry and innovation
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jena economic research papers
1
Journal of consumer behaviour
1
Journal of operations management
1
Journal of retailing and consumer services
1
Munich Reprints in Economics
1
Operations research, Management science : OR MS ; the international literature digest
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The Routledge companion to contemporary brand management
1
The international review of retail, distribution and consumer research
1
Working paper series
1
Working papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
53
OLC EcoSci
6
RePEc
3
EconStor
1
Showing
1
-
10
of
63
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction
Ren, Shengce
;
Tsai, Huei-Ting
;
Eisingerich, Andreas B
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 500-507
Persistent link: https://www.econbiz.de/10011435948
Saved in:
2
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
3
Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy
;
MacInnis, Deborah J.
;
Eisingerich, …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
Saved in:
4
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
5
Digital transformation and possession attachment : examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologies
Fritze, Martin Paul
;
Eisingerich, Andreas B
; …
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10012099646
Saved in:
6
Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi
;
Eisingerich, Andreas B
;
Auh, Seigyoung
; …
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
Saved in:
7
Effective judgmental forecasting in the context of fashion products
Seifert, Matthias
;
Siemsen, Enno
;
Hadida, Allègre L.
; …
- In:
Journal of operations management
36
(
2015
),
pp. 33-45
Persistent link: https://www.econbiz.de/10011308422
Saved in:
8
Improvised marketing interventions in social media
Borah, Abhishek
;
Banerjee, Sourindra
;
Lin, Yu-Ting
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 69-91
Persistent link: https://www.econbiz.de/10012176563
Saved in:
9
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
10
How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises...
Ren, Shengce
;
Eisingerich, Andreas B
;
Tsai, Huei-Ting
- In:
International business review : the official journal of …
24
(
2015
)
4
,
pp. 642-651
Persistent link: https://www.econbiz.de/10011317135
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
