Brand-self connections and brand prominence as drivers of employee brand attachment
Lucy Gill-Simmen, Deborah J. MacInnis, Andreas B. Eisingerich, C. Whan Park
| Year of publication: |
December 2018
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|---|---|
| Authors: | Gill-Simmen, Lucy ; MacInnis, Deborah J. ; Eisingerich, Andreas B ; Park, C. Whan |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 8.2018, 3/4, p. 128-146
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| Subject: | Brand-self connections | Employee commitment | Employee attachment | Internal marketing | Qualitative research | Mitarbeiterbindung | Employee retention | Markenimage | Brand image | Markenführung | Brand management | Arbeitsverhalten | Work behaviour | Personalmarketing | HR marketing | Arbeitskräfte | Workforce | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-018-0110-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011975475