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Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction
Ren, Shengce; Tsai, Huei-Ting; Eisingerich, Andreas B - In: Journal of business research : JBR 69 (2016) 2, pp. 500-507
Persistent link: https://www.econbiz.de/10011435948
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Search scope and innovation performance of emerging-market firms
Ren, Shengce; Eisingerich, Andreas B; Tsai, Huei-ting - In: Journal of business research : JBR 68 (2015) 1, pp. 102-108
Persistent link: https://www.econbiz.de/10010433160
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Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B; Chun, HaeEun Helen; Liu, Yeyi; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
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The benefits of commitment
Eisingerich, Andreas B; Seifert, Matthias - In: MIT sloan management review 51 (2009/10) 1, pp. 15-16
Persistent link: https://www.econbiz.de/10009517098
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A strategic framework for spare parts logistics
Wagner, Stephan M.; Jonke, Ruben; Eisingerich, Andreas B - In: California management review 54 (2011/12) 4, pp. 69-92
Persistent link: https://www.econbiz.de/10009581312
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas; Foscht, Thomas; Eisingerich, Andreas B - In: Advances in National Brand and Private Label Marketing …, (pp. 115-118). 2022
Persistent link: https://www.econbiz.de/10013281289
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Does educating customers create positive word of mouth?
Sun, Xiaochi; Foscht, Thomas; Eisingerich, Andreas B - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648937
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B; Marchand, André; Fritze, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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Access-based services as substitutes for material possessions : the role of psychological ownership
Fritze, Martin Paul; Marchand, André; Eisingerich, … - In: Journal of service research 23 (2020) 3, pp. 368-385
Persistent link: https://www.econbiz.de/10012265777