Fifita, 'Ilaisaane; Seo, Yuri; Ko, Eunju; Conroy, Denise; … - 2021
practices, which include investing in long-term wellbeing, expressing sustainability values, and the signaling of social status …. A critical examination of these practices reveals that they closely resemble the field of modern luxury fashion … consumption. Thus, we posit that organic food consumption can be conceived as a particular type of fashion trend. The paper …