Customization in luxury brands: can valentino get personal?
Year of publication: |
2020
|
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Authors: | Moreau, C. Page ; Prandelli, Emanuela ; Schreier, Martin ; Hieke, Silke |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 5, p. 937-947
|
Subject: | crowdsourcing | fashion | luxury | mass customization | self-design | signaling | status | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Mass Customization | Mass customization | Mode | Fashion | Crowdsourcing | Markenführung | Brand management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1177/0022243720943191 [DOI] 10.1177%2F0022243720943191 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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