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"To remain relevant, management education must reflect the realities that influence its subject matter, management, while at the same time addressing societal needs and expectations. Faced by powerful drivers of change, many of which are amplified by the immense turbulence that has characterized...
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Purpose – This paper aims to provide a review of how the role of information and communications technology (ICT) within marketing practice has developed over the past decade and to develop a research agenda to meet future challenges. Design/methodology/approach – The paper adopts a...
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In this paper we propose a broad research agenda for a total remodelling of the service supply chain. We argue that contemporary service supply chains do not match three crucial elements of contemporary business and are simply a development of operations and supply chain management thinking...
Persistent link: https://www.econbiz.de/10012730546
Despite many years of business-orientated information and communication technology (ICT) deployment, contemporary organisations continue to struggle with customer-centric implementation of new technologies that are profitable and contribute to sustainable service business success. This paper...
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The dominant models of supply chain management have a strong product orientation, with service supply chain models only starting to appear. The technologies used in existing supply chains generally aim at improving production and logistical operations by increasing their efficiencies and by...
Persistent link: https://www.econbiz.de/10014049525