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Viral marketing
350
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Consumer behaviour
270
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Word-of-mouth
262
word-of-mouth
212
Relationship marketing
116
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115
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105
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Customer satisfaction
104
Kundenzufriedenheit
100
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82
Markenimage
80
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75
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72
Dienstleistungsqualität
70
Brand management
69
Markenführung
69
Online-Marketing
69
Word-of-Mouth
45
Organizational attractiveness
42
Confidence
39
Vertrauen
39
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35
Brand
34
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34
Markenartikel
33
Corporate social responsibility
32
Online retailing
32
Online-Handel
32
Personalbeschaffung
32
Corporate reputation
30
organizational attractiveness
30
Firmenimage
29
Social media
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satisfaction
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Noy, Shakked
8
Roth, Christopher
8
Graeber, Thomas Wilhelm
6
Loureiro, Sandra Maria Correia
6
Schneider, Sebastian
5
Balaji, M. S.
4
Buttle, Francis A.
4
Desmet, Pierre
4
Groeger, Lars
4
Lis, Bettina
4
Moliner-Velázquez, Beatriz
4
Beck, Jonathan
3
Cadario, Romain
3
Chamberlain, Andrew
3
Claussen, Jörg
3
Duarte, Ana Patrícia
3
Engelstätter, Benjamin
3
Gomes, Daniel Roque
3
Herold, Kristiina
3
Huber, Frank
3
Karjaluoto, Heikki
3
Kikumori, Mai
3
Klein, Nadav
3
Kröll, Claudia
3
König, Frederik
3
Liu, Yizao
3
Nüesch, Stephan
3
Roy, Sanjit
3
Smart, Morgan
3
Sundqvist, Sanna
3
Tarkiainen, Anssi
3
Van Hoye, Greet
3
Ward, Michael R.
3
Weijters, Bert
3
Ahn, Jae-Hyeon
2
Ainasoja, Mari
2
Akbari, Karl
2
Alexandrov, Aliosha
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Arcos, Virginia Aguilar
2
Assael, Henry
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Université Paris-Dauphine (Paris IX)
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
NET Institute
2
Centre de recherche en Économie (OFCE), Sciences économiques
1
College of Business and Economics, Australian National University
1
Collegio Carlo Alberto, Università degli Studi di Torino
1
Cowles Foundation for Research in Economics, Yale University
1
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1
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1
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1
Zentrum für Europäische Wirtschaftsforschung (ZEW)
1
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Journal of retailing and consumer services
23
Journal of business research : JBR
22
International journal of hospitality management
9
Journal of marketing communications
9
Psychology & marketing
9
Marketing Science
8
The journal of product & brand management
7
Journal of Business Ethics
6
Journal of Business Research
6
Journal of business ethics : JOBE
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
European Journal of Marketing
5
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of human resource management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing for higher education
4
Management information systems : mis quarterly
4
Marketing Letters
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
Cogent business & management
3
Electronic commerce research
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems research : ISR
3
International Journal of Tourism Cities
3
International journal of business innovation and research : IJBIR
3
International journal of quality and service sciences
3
International review on public and non-profit marketing
3
Journal of Product & Brand Management
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Source
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ECONIS (ZBW)
459
RePEc
85
Other ZBW resources
48
EconStor
24
BASE
6
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51
Revealing the family : effects of being perceived as a family firm in the recruiting market in Germany
Kahlert, Christoph
;
Botero, Isabel C.
;
Prügl, Reinhard
- In:
Journal of family business management : JFBM
7
(
2017
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10011697079
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52
An exploratory study of jobseekers' decision-making styles, recruitment information sources and organisational attractiveness
Liu, Yu-Lun
;
Keeling, Kathleen A.
;
Papamichail, K. Nadia
- In:
Personnel review : a professional journal reporting new …
45
(
2016
)
6
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011603871
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53
Do attractiveness and competition influence faking intentions in selection interviews?
Buehl, Anne-Kathrin
;
Melchers, Klaus G.
- In:
Journal of personnel psychology
17
(
2018
)
4
,
pp. 204-208
Persistent link: https://www.econbiz.de/10011943967
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54
Employer attractiveness during the early phase of recruitment : influence of symbolic and instrumental factors
Lohaus, Daniela
;
Rietz, Christian
-
Hochschule Darmstadt
-
2018
Persistent link: https://www.econbiz.de/10011921179
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55
Corporate social responsibility's influence on organizational attractiveness : an investigation in the context of employer choice
Lis, Bettina
- In:
Journal of general management
43
(
2017/2018
)
3
,
pp. 106-114
Persistent link: https://www.econbiz.de/10011861578
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56
The influence of images on organizational attractiveness : comparing Chinese, Russian and US companies in Germany
Held, Katrin
;
Bader, Benjamin
- In:
The international journal of human resource management
29
(
2018
)
3
,
pp. 510-548
Persistent link: https://www.econbiz.de/10011889230
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57
Coming to America : work visas, international diversity, and organizational attractiveness among highly skilled Asian immigrants
Lambert, Jason R.
;
Basuil, Dynah A.
;
Bell, Myrtle P.
; …
- In:
International journal of human resource management
30
(
2019
)
15
,
pp. 2293-2319
Persistent link: https://www.econbiz.de/10012194426
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58
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
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59
The paradox of diversity initiatives : when organizational needs differ from employee preferences
Windscheid, Leon
;
Bowes-Sperry, Lynn
;
Mazei, Jens
; …
- In:
Journal of business ethics : JOBE
145
(
2017
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10011757657
Saved in:
60
Organizational attractiveness : an empirical study on employees attitudes in Lithuanian business sector
Bakanauskienė, Irena
;
Bendaravičienė, Rita
; …
- In:
Problems and perspectives in management : PPM ; …
15
(
2017
)
2
,
pp. 4-18
Persistent link: https://www.econbiz.de/10011758674
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