investment and expected returns. In imperfectly competitive industries, a firm's exposure to systematic risk is jointly affected …

choices -- Linear strategic thinking -- The problem is in the implementation, or is it? -- Risk management as an afterthought … -- A closer look at success and failure -- SMaC's deliver results -- Strategy is reducing risk or is it? The core process … story -- Strategy for managers, risk for experts -- Risk is taboo -- Avoid the polarizing errors -- Choose when to risk -- 3 …