investigates whether and how psychological antecedents (i.e., consumer shopping orientation and mindset) and gender differences … modeling was employed for hypothesis testing. The results suggest that a utilitarian orientation and an individualistic mindset … are positively related to skepticism toward advertising, while a hedonic orientation and a collectivistic mindset are …

their self-regulatory mindset, whether it is chronic or situational. Design/methodology/approach Two studies, using a … with consumers’ self-regulatory mindset lead to stronger self-gift purchase intentions. Originality/value The main … regulatory focus as a segmentation basis. Marketing communications should be adapted to consumers’ self-regulatory mindset.  …

Purpose The purpose of this paper is to explore conceptualizations of mindset across disciplines with particular … attention to scholars’ care in defining and operationalizing the construct of mindset. Theories of mindset have witnessed … individual and/or organizational outcomes. Exploration of mindset conceptualizations and characterizations reveal substantial …