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A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin; Shoenberger, Heather; Kwon, Eunseon; … - In: Journal of business research : JBR 147 (2022), pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
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Advertising during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather; Kim, Eunjin; Sun, Yuan - In: Journal of advertising 50 (2021) 3, pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
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The role of empathy and efficacy in public service announcements : using narratives to induce bystander intervention in domestic violence
Kim, Eunjin; Muralidharan, Sidharth - In: Journal of advertising research 60 (2020) 4, pp. 452-466
Persistent link: https://www.econbiz.de/10012495780
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#BeingReal about Instagram ad models : the effects of perceived authenticity : how image modification of female body size alters advertising attitude and buying intention
Shoenberger, Heather; Kim, Eunjin; Johnson, Erika K. - In: Journal of advertising research 60 (2020) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10012293508
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Trajectory dynamics in innovation : developing and transforming a mobile money service across time and place
Oborn, Eivor; Barrett, Michael; Orlikowski, Wanda J.; … - In: Organization science : a journal of the Institute for … 30 (2019) 5, pp. 1097-1123
Persistent link: https://www.econbiz.de/10012108845
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No time like the present : how a present time perspective can foster sustainable development
Kim, Anna; Bansal, Pratima; Haugh, Helen - In: Academy of Management journal : AMJ 62 (2019) 2, pp. 607-634
Persistent link: https://www.econbiz.de/10012017866
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Hidden in plain sight : the importance of scale in organizations' attention to issues
Bansal, Pratima; Kim, Anna; Wood, Michael O. - In: The Academy of Management review : AMR 43 (2018) 2, pp. 217-241
Persistent link: https://www.econbiz.de/10011865859
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Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie; Muralidharan, Sidharth; Kim, Eunjin - In: Journal of advertising 48 (2019) 5, pp. 555-568
Persistent link: https://www.econbiz.de/10012201505
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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"I owe my life to the kind individual who called the helpline" : exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention...
Muralidharan, Sidharth; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 5, pp. 704-730
Persistent link: https://www.econbiz.de/10012200314