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Marketing management : readings in operational effectiveness
Shapiro, Stanley J. - 1974
Persistent link: https://www.econbiz.de/10000329047
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Cases in marketing management
Bursk, Edward C.; Greyser, Stephen A. - 1975 - 2. ed
Persistent link: https://www.econbiz.de/10000048634
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Chinese Marketing and Management Scales
Yau, Oliver H.; Lee, Bernard - 2024
: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China …. --Prof. Christine Ennew, PhD, Emeritus Professor of Marketing, Warwick Business School The authors’ commitment to academic …
Persistent link: https://www.econbiz.de/10015075815
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Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.; Jeong, Jaeseok - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
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Dynamic marketing budgeting for platform firms : theory, evidence, and application
Sridhar, Shrihari; Mantrala, Murali K.; Naik, Prasad A.; … - In: Journal of marketing research : JMR 48 (2011) 6, pp. 929-943
Persistent link: https://www.econbiz.de/10010217417
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Marketing communications in a post-modern world
Kitchen, Philip J.; Proctor, Tony - In: Journal of business strategy 36 (2015) 5, pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Cases in marketing : orientation, analysis, and problems
Greer, Thomas V. - 1991 - 5. ed.
Persistent link: https://www.econbiz.de/10000836549
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Fundamentals of Nigerian marketing
Osuala, Esogwa C. - 1988
Persistent link: https://www.econbiz.de/10000807709