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E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata; Mandal, Arun Kumar - In: Comparative advantage in the knowledge economy : a …, (pp. 85-96). 2021
Persistent link: https://www.econbiz.de/10012814179
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The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise - 2008 - 1st ed.
Persistent link: https://www.econbiz.de/10003718841
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Global Internet marketing: consumer decision making and managerial implications
Chao, Paul - In: Trends im internationalen Management : Strategien, …, (pp. 479-491). 2001
Persistent link: https://www.econbiz.de/10003445232
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Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10003685340
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Consumers' digitalization and digital marketing in Central and Eastern Europe : current challenges and the future growth
Veghes, Calin; Dugulan, Diana - In: Proceedings of the 19th Annual Conference on Marketing …, (pp. 501-519). 2011
Persistent link: https://www.econbiz.de/10009502100
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
Wagner, Udo (ed.); Fritz, Wolfgang (honouree);  … - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009243480
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Factor analysis on marketing mix of online pharmacies : based on the online pharmacies in China
Su, Ling; Li, Ting; Hu, Yuanjia; Chen, Jinyan - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 2, pp. 93-101
Persistent link: https://www.econbiz.de/10009766204
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Marketing mix through the integration of new and traditional media : a review of recent literature
Nor Azura Adzharuddin - In: International journal of social entrepreneurship and … 2 (2013) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10009743858
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Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200
Persistent link: https://www.econbiz.de/10009793426