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Introduction to e-commerce
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Marketing management
16
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Highly skilled workers
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English
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Jaworski, Bernard J.
60
Rayport, Jeffrey F.
16
Kohli, Ajay Kumar
12
Kohli, Ajay K.
8
Jaworski, Bernard
5
MacInnis, Deborah J.
4
Park, C. Whan
3
Varadarajan, Rajan
3
Fisher, Robert J.
2
Hunt, Shelby D.
2
Larson, John A.
2
Leonard, Dorothy
2
Lurie, Bob
2
Malek, Stacey L.
2
Maltz, Elliot
2
Sahay, Arvind
2
Sarin, Shikhar
2
Selnes, Fred
2
Shabshab, Nabil
2
Sviokla, John J.
2
Ulaga, Wolfgang
2
Young, S. Mark
2
Zaltman, Gerald
2
Ben-Hur, Shlomo
1
Carpenter, Gregory S.
1
Challagalla, Goutam
1
Cheung, Virginia
1
Deshpandé, Rohit
1
Farrell, Michael
1
Fisher, Robert
1
Fox, Keith
1
Gray, David
1
Hagel III, John
1
Hult, G. Tomas M.
1
Jenster, Per
1
Jocz, Katherine
1
Jones, D. G. Brian
1
Ketchen, David J. <Jr.>
1
Krishnan, H.Shanker
1
Kupp, Martin
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American Marketing Association
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Harvard Graduate School of Business Administration
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1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
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AMS review : official publication of the Academy of Marketing Science
15
Journal of marketing
9
Harvard business review : HBR
5
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing management : MM
2
Journal of the Academy of Marketing Science
2
Report / Marketing Science Institute
2
Accounting, Organizations and Society
1
American Marketing Association
1
American Marketing Association Ser.
1
Brand management ; Vol. 1
1
Business horizons
1
Emerald insight
1
IO new management : Zeitschrift für Unternehmenswissenschaften und Führungspraxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business-to-business marketing
1
Legends in marketing
1
MIT sloan management review
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Marketing strategy organization and implementation
1
Marketing strategy processes and tools
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing theory and applications
1
McGraw-Hill higher education
1
Measuring and managing brands
1
RAE - Revista de Administração de Empresas
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revista de administração de emprêsas : RAE
1
Scandinavian Journal of Management
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
48
OLC EcoSci
16
USB Cologne (EcoSocSci)
5
RePEc
3
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21
Generating competitive intelligence in organizations
Jaworski, Bernard J.
;
MacInnis, Deborah J.
;
Kohli, Ajay …
-
2009
Persistent link: https://www.econbiz.de/10003836073
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22
Dysfunctional behavior and management control : an empirical study of marketing managers
Jaworski, Bernard J.
;
Young, S. Mark
-
2009
Persistent link: https://www.econbiz.de/10003836623
Saved in:
23
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
24
Aligning corporate learning with strategy
Ben-Hur, Shlomo
;
Jaworski, Bernard J.
;
Gray, David
- In:
MIT sloan management review
57
(
2015/16
)
1
,
pp. 53-59
Persistent link: https://www.econbiz.de/10011373601
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25
Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Challagalla, Goutam
;
Murtha, Brian R.
;
Jaworski, Bernard J.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
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26
Internet marketing : building advantage in the networked economy
Mohammed, Rafi A.
;
Fisher, Robert J.
;
Jaworski, Bernard J.
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10001878062
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27
Market orientation in US and Scandinavian companies : a cross-cultural study
Selnes, Fred
;
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
-
1997
Persistent link: https://www.econbiz.de/10000968056
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28
Strategic brand concept-image management
Park, C. Whan
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 135-145
Persistent link: https://www.econbiz.de/10001013452
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29
The mismatch between call frequency and account potential : where the money is
Larson, John A.
;
Jaworski, Bernard J.
- In:
Journal of business-to-business marketing
28
(
2021
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10012584481
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30
Netflix : reinvention across multiple time periods, reflections and directions for future research
Mier, Joel
;
Kohli, Ajay Kumar
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 194-205
Persistent link: https://www.econbiz.de/10012586900
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