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Burton, Dawn - In: International Journal of Bank Marketing 13 (1995) 8, pp. 21-28

services; changes in household relations and household form; economic activity rates; sexual discrimination; and the …

Persistent link: https://www.econbiz.de/10014760231

Consumer selection criteria for banks in Poland

Kennington, Carolyn; Hill, Jeanne; Rakowska, Anna - In: International Journal of Bank Marketing 14 (1996) 4, pp. 12-21

Reports on a study of consumer banking habits in Poland compared with findings in other countries to determine whether bankers need to adopt different strategies in the relatively new free‐market economies. First, presents an overview of the evolution of the Polish banking system since the...

Persistent link: https://www.econbiz.de/10014760247

Structural equation modelling of overall satisfaction and full use of services for ATMs

Goode, Mark M.H.; Moutinho, Luiz A.; Chien, Charles - In: International Journal of Bank Marketing 14 (1996) 7, pp. 4-11

Tests an hypothesized model which measures the overall satisfaction gained from, and the full spectrum of services … behavioural intentions) to a number of endogenous variables (satisfaction, recommendations to others, full use of services and the … to increase customers’ overall satisfaction and the usage of available services they must target factors which directly …

Persistent link: https://www.econbiz.de/10014760254

Ethnicity and consumer financial behaviour: a case study of British Asians in the pensions market

Burton, Dawn - In: International Journal of Bank Marketing 14 (1996) 7, pp. 21-31

Observes that, although ethnicity is an important issue in consumer behaviour, it has received relatively little attention in the UK. Indicates that there are considerable variations in occupational and personal pension scheme membership between different ethnic groups. Notes that financial...

Persistent link: https://www.econbiz.de/10014760256

An exploration of customer exit in retail banking

Stewart, Kate - In: International Journal of Bank Marketing 16 (1998) 1, pp. 6-14

States that if the marketing community is to adopt the prescriptions of the relationship marketing school of thought, more knowledge and understanding of relationships is required. The base of knowledge is growing and there is now greater appreciation of the processes germane to healthy...

Persistent link: https://www.econbiz.de/10014760286

Predictors of equity in relationships between financial services providers and retail customers

Barnes, James G.; Howlett, Darrin M. - In: International Journal of Bank Marketing 16 (1998) 1, pp. 15-23

Relationship marketing has been embraced in a wide range of industries, including financial services. Despite … considerable study and widespread application, it appears that many services marketers have accepted the concept of relationship … relationship marketing, and examine the conditions under which services marketers can expect to form relationships with their …

Persistent link: https://www.econbiz.de/10014760287

Demographic differences in usage and attitudes toward the Saudi Arabian EFTPoS system

Abdul‐Muhmin, Alhassan G. - In: International Journal of Bank Marketing 16 (1998) 3, pp. 117-128

. Results of the study indicate that in general, consumers have favourable attitudes toward using the EFTPoS system. However … cards. Significant differences in EFTPoS usage and attitudes are found between men and women, consumers of different …

Persistent link: https://www.econbiz.de/10014760297

Measuring purchase decision involvement for financial services: comparison of the Zaichkowsky and Mittal scales

Foxall, Gordon R.; Pallister, John G. - In: International Journal of Bank Marketing 16 (1998) 5, pp. 180-194

A random sample of 308 UK consumers was used to compare two scales for the measurement of consumer involvement … with financial services. The practical implications of the results for consumer research and the marketing of financial … services are discussed. …

Persistent link: https://www.econbiz.de/10014760303

Using hierarchical information integration to examine customer preferences in banking

Ülengin, Burc - In: International Journal of Bank Marketing 16 (1998) 5, pp. 202-210

The process of choosing a bank has been studied for several decades through different approaches. This paper presents a bank choice analysis designed to assess the usefulness of the hierarchical information integration method which involves measuring individual preferences. The substantive...

Persistent link: https://www.econbiz.de/10014760305

The card centric distribution of financial services: a comparison of Japan and the UK

Worthington, Steve - In: International Journal of Bank Marketing 16 (1998) 5, pp. 211-220

Considers distribution in the financial services. Financial services providers face a wide choice in the combinations … cheques and credits and have become a key channel of distribution for the money transmission services. Continues by reviewing …

Persistent link: https://www.econbiz.de/10014760306