The card centric distribution of financial services: a comparison of Japan and the UK
Year of publication: |
1998
|
---|---|
Authors: | Worthington, Steve |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 16.1998, 5, p. 211-220
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Customer satisfaction | Financial services | Japan | Marketing strategy | UK |
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