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Emotions make your narrative f...
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1
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
Saved in:
2
Do ads that tell a story always perform better? : the role of character identification and character type in storytelling ads
Dessart, Laurence
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10011882558
Saved in:
3
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
4
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
5
Universal emotional arc structure in advertisements and their favorability
Ghosh, Aruni
;
Deb, Madhurima
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1232-1267
Persistent link: https://www.econbiz.de/10013350959
Saved in:
6
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
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7
A narrative approach for overcoming the message credibility problem in green
advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
8
Investigating the effects of narrative
advertising
in a real-life setting
Yıldız, Serdar
;
Sever, Necip Serdar
- In:
International journal of market research
64
(
2022
)
4
,
pp. 541-559
Persistent link: https://www.econbiz.de/10013258013
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9
Mixed feelings enhance the effectiveness of luxury
advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
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10
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
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