When consumers evaluate or choose products, they rely on what they have learned and can remember about those products' characteristics, such as brand names, ingredients, or features. Several experiments suggest that even rather sophisticated patterns of product evaluation and choice can be...

Dijksterhuis, Smith, van Baaren, and Wigboldus (2005) review numerous demonstrations that people's behavior can be influenced non-consciously by subtle environmental primes. They argue there is a direct link between activation of the representation of a behavior (through, for example, perception...

We distinguish two kinds of theoretical contributions that can be made in empirical research: new claims about links between unobservable constructs and new claims to explain important stylized facts about relations between observable real-world phenomena, termed “phenomenon-to-construct...

Conspicuous consumption has often been decried as immoral by many philosophers and scholars, yet it is ubiquitous and widely embraced. This research sheds light on the apparent paradox by proposing that the perceived morality of conspicuous consumption is malleable, contingent upon how different...

Research has shown that conservatives tend to oppose the distribution of welfare to other people. However, are conservatives less likely than liberals to accept welfare for themselves? We find that the difference in liberals' and conservatives' welfare enrollment depends on whether the welfare...