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Marken: Der Kampf ist nicht verloren

Quelch, John A.; Harding, David - In: Harvard-Business-Manager : das Wissen der Besten 18 (1996) 3, pp. 41-52

Persistent link: https://www.econbiz.de/10007072470

Markenpolitik I: Lieber den Gewinn steigern als die Zahl der Varianten

Quelch, John A.; Kenny, David - In: Harvard-Business-Manager : das Wissen der Besten 17 (1995) 1, pp. 94-101

Persistent link: https://www.econbiz.de/10007083488

An Exploration of Marketing's Impacts on Society: A Perspective Linked to Democracy

Jocz, Katherine E.; Quelch, John A. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 202-206

Persistent link: https://www.econbiz.de/10008134884

Google in China (A)

Quelch, John A.; Jocz, Katherine E. - 2012

In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?

Persistent link: https://www.econbiz.de/10014195038

Global marketing management : cases and readings

Buzzell, Robert Dow (contributor); … - 1992 - 2. ed.

Persistent link: https://www.econbiz.de/10013480640

Google in China (B)

Quelch, John A. - 2012

In January 2010, Google threatened in a public statement to stop censoring its search results on its Google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?

Persistent link: https://www.econbiz.de/10014045233