Cases in consumer behavior
F. Stewart DeBruicker, John A. Quelch; Scott Ward
| Year of publication: |
1986 ; 2. ed.
|
|---|---|
| Authors: | DeBruicker, F. S. |
| Other Persons: | Quelch, John A. (contributor) ; Ward, Scott (contributor) |
| Publisher: |
Englewood Cliffs, N.J. [u.a.] : Prentice-Hall |
| Subject: | Methodenlehre | Fallstudie | Wissenschaftliches Verhalten | Absatzforschung | Verbraucher | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | USA | United States |
| Extent: | XII, 345 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-13-118332-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013475065