Cases in consumer behavior
Year of publication: |
1986 ; 2. ed.
|
---|---|
Authors: | DeBruicker, F. S. |
Other Persons: | Quelch, John A. (contributor) ; Ward, Scott (contributor) |
Publisher: |
Englewood Cliffs, N.J. [u.a.] : Prentice-Hall |
Subject: | Methodenlehre | Fallstudie | Wissenschaftliches Verhalten | Absatzforschung | Verbraucher | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | USA | United States |
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