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Responsible marketing : can social enterprises show the way?

Bandyopadhyay, Chinmoy; Ray, Subhasis - In: Journal of nonprofit & public sector marketing 31 (2019) 2, pp. 164-183

Persistent link: https://www.econbiz.de/10012200008

Cristache, Nicoleta - In: Management & Marketing 4 (2009) 4

Starting from the fact that the role of marketing is to insure a higher life standard, it is necessary to analyze the double interference of two concepts, respectively the influence of marketing on the life style but also the influence of the life style on the companies’ marketing. This foray...

Persistent link: https://www.econbiz.de/10008473627

Responsibile marketing to children and their families

Pettersson, Anette; Fjellstrom, Christina - In: Young Consumers 7 (2006) 4, pp. 13-18

Purpose – Discusses the role of food marketing to children and how responsible marketing may facilitate healthy foodways. Design/methodology/approach – Reports research on children as consumers and the consumer socialization process, where the role of media and brands are stronger...

Persistent link: https://www.econbiz.de/10015044154

Learnings form the Indian Epics for effective leadership

Prasad, Y. V. V. S. S. S. Vara - In: GITAM journal of management : a quarterly publication … 12 (2014) 1, pp. 178-183

Persistent link: https://www.econbiz.de/10011287715

Why corporate social responsibility? : an analysis of drivers of CSR in India

Dhanesh, Ganga S. - In: Management communication quarterly : an international … 29 (2015) 1, pp. 114-129

Persistent link: https://www.econbiz.de/10010461725

Managing by Dharma : Eternal Principles for Sustaining Profitability

Mishra, Paresh; Kalagnanam, Suresh - 2022

1. Need for a Steady Foundation -- 2.What is Dharma? -- 3.The Uniqueness of the Dharmic Tradition -- 4.Dharmic … Leadership -- 5.Organizational Dharma -- 6.Enablers of Dharma -- 7.Hurdles/Challenges -- 8.Case Studies -- 9.Concluding Thoughts. …This book combines the wisdom in ancient Hindu texts on dharma, with the modern research on management to identify a …

Persistent link: https://www.econbiz.de/10013163609

Bharatiya management : the new paradigm for Indian managers

Sudhakar, G. P. - In: International journal of Indian culture and business … 23 (2021) 3, pp. 324-342

Persistent link: https://www.econbiz.de/10012598725

Exploring managerial leadership in Vietnam : where Confucianism meets Dharma

Selvarajah, Christopher T.; Meyer, Denny - In: Asia Pacific business review 26 (2020) 3, pp. 286-312

Persistent link: https://www.econbiz.de/10012258809

Workplace spirituality: insights from the Bhagavad Gita

Srilalitha, R.; Supriya, M. V. - In: International journal of business excellence 17 (2019) 2, pp. 210-229

Persistent link: https://www.econbiz.de/10011997326

Global financial crisis: dharmic transgressions and solutions

Sivakumar, N.; Krishnaswami, Sundara R. - In: International Journal of Social Economics 39 (2012) January, pp. 39-54

paper then outlines the concept of dharma which, as expounded by Bhagavan Baba, must ultimately result in social welfare … transgressions of dharma. Thus, the solution to prevent such a crisis is adherence to dharma. Practical implications – The paper …. Social implications – If the principles of dharma are adhered to, they will not only prevent occurrence of financial crises …

Persistent link: https://www.econbiz.de/10009421147