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Branding books across the ages: Strategies and key concepts in literary branding
van den Braber, Helleke (contributor);  … - 2021
identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic … book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is … our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European …
Persistent link: https://www.econbiz.de/10014321710
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Emotional Landscapes of Reading
Samutina, Natalia - National Research University Higher School of Economics - 2015
This paper focuses on fan fiction as a literary experience and especially on fan fiction readers’ receptive strategies. Methodologically, its approach is at the intersection of literary theory, theory of popular culture, and qualitative research into practices of communication within online...
Persistent link: https://www.econbiz.de/10011253118
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Media context : a literature review and research agenda
Jørgensen, René Haldborg; Knudsen, Gry Høngsmark - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 17/18, pp. 1937-1957
Persistent link: https://www.econbiz.de/10014234267
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Translation, transmission, transformation : a century of continuity and change in the Chinese-German university 'collaboration chronotope'
Dow, Ewan G. - In: International journal of entrepreneurship and small business 33 (2018) 1, pp. 26-51
Persistent link: https://www.econbiz.de/10011862099
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Transferring the international DRR policy into the local context
Daldeniz, Elif; Erkan, Nihal Ekin - In: Natural Hazards 66 (2013) 2, pp. 1273-1285
The disaster experiences of the past resulted in the need for a new international policy. The paper examines the transfer of the international policy for disaster risk reduction (DRR) into a local context, Turkey and Turkish, where new and old perspectives meet. Analyzed is a corpus consisting...
Persistent link: https://www.econbiz.de/10010996424
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Russian Hexameter in Contemporary Translations from Greek and Latin
Fayer, Vladimir - National Research University Higher School of Economics - 2015
The article deals with Russian translations of ancient epic texts that were made in the last few decades. The type of accentual verse that is frequently (but not universally) considered equirhythmic to Greek and Latin hexameter is called Russian hexameter. The first part of the article gives a...
Persistent link: https://www.econbiz.de/10011252647
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“Gaining Literary Citizenship”: Translators In The Soviet Literary Bureaucracy Of The 1930s
Zemskova, Elena E. - National Research University Higher School of Economics - 2014
This paper focuses on the history of the Translators Section in the Soviet Writers Union in the 1930s and demonstrates how, and under what circumstances, literary translation was constructed in the soviet culture of 1930s as a profession and as a separate type of writing activity. The author...
Persistent link: https://www.econbiz.de/10011098893
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WorkChoices and pay equity
Lyons, Michael F.; Smith, Meg - University of Western Sydney; University of Western Sydney; … - 2007
The combination of the flow-on effect of the 1972 federal wage fixing principle to State tribunals and State government's passing legislation to implement the International Labour Organization's (ILO) 1951 Convention No. 100 Concerning Equal Remuneration for Men and Women Workers for Work of...
Persistent link: https://www.econbiz.de/10009482162
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Incomparable poetry: An essay on the financial crisis of 2007-2008 and Irish literature
Kiely, Robert - 2020
Incomparable Poetry: An Essay on the Financial Crisis of 2007-2008 and Irish Literature is an attempt to describe the ways in which the financial crisis of 2007-8 impacted literature in Ireland, and thereby describe the ways in which poetry engages with, is structured by, and wrestles with...
Persistent link: https://www.econbiz.de/10014321730
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Incomparable poetry : an essay on the financial crisis of 2007-2008 and Irish literature
Kiely, Robert - 2020
Incomparable Poetry: An Essay on the Financial Crisis of 2007-2008 and Irish Literature is an attempt to describe the ways in which the financial crisis of 2007-8 impacted literature in Ireland, and thereby describe the ways in which poetry engages with, is structured by, and wrestles with...
Persistent link: https://www.econbiz.de/10013530945